Upsells are a great way to increase sales by offering incentives to purchase more. This can be discounting the price and/or offering free shipping on the product if purchased with an item.
The related items below are shown at a discounted rate with free shipping. Individually the items are priced at $60 (click on the product to see the individual pricing). However, if marked as an upsell with this product, they can be purchased for a discounted rate and free shipping for just that product.